Stimorol

Objective: Stimorol, a popular European brand of chewing gum, wanted to conduct an interactive advertising campaign to increase its customer base.

Solution: A brand campaign was developed that leveraged four components: a billboard campaign, interactive poster, social media campaign, a prize at the end. The campaign was advertised across thousands of billboards in Belgium. Alongside each billboard was an interactive branded poster. Passersby had to take pictures of themselves inside the cutout and post it to their social media with the Stimorol's hashtag. They then had the opportunity to win VIP-tickets to a popular music festival where Stimorol was also one of the sponsors.

Results: This holistic and interactive campaign led to improved brand awareness while driving up market share for Stimorol in Belgium.