BASE

Objective: When KPN, the Dutch incumbent telecom operator, bought mobile operator "Orange" from France Télécom, a new brand needed to be launched in a very competitive market.

Solution: A new brand, BASE, was developed in close partnership with Wolff-Olins, one of the largest brand consultancy companies in the world. We developed the brand strategy, the brand book, mass media campaigns, digital campaigns and wrap around services to successfully launch BASE in Belgium.

Results: Start to execution was completed in a tight six-month window. With the success of this launch and the following campaigns, BASE is now the third operator in Belgium.