Samsung

Objective: Samsung has always used Out-Of-Home (OOH) networks for their promotion. They wanted to pilot different technologies to meet their brand objectives.

Solution: A new campaign was developed to run across 3.000 billboards. These billboards invited people to check in to those billboards, participate in a competition in hopes of winning a Samsung soundbar. The content of the competition was dynamically adapted based on the mobile phone of the participant.

Results: This new campaign, a novel approach for mobile phone manufacturers generated thousands of leads. In addition that campaign not only improved brand awareness but also attracted media attention. Samsung was seen as an innovator amongst its competitors.