Jessica Simpson

Objective: In order to manage conversations on social media, Jessica Simpson's team wanted to create their own digital platform from where they could interact directly with her fans. This platform needed to be unlike other social media,where who sees messages is based on their own algorithms.

Solution: Build a stand-alone social network platform across various channels that allowed Jessica Simpson and her team to interact with her fans how and when they wanted. This platform also enabled other activities like mobile shopping, chat, and event calendars.The extensive infrastructure was hosted on several load-balanced servers.

Results: The social media platform was featured on several morning shows. As a result, followership skyrocketed. Tens of thousands of fans were on the platform at any instance.