Objective: Venice Beach, a luxury fitness center, needed to build awareness and launch their business.
Solution: Venice Beach target audience was the high-end clientele for which they delivered great customer experience. We designed their marketing strategy to target the right audience using the right social media channels. A key component of their strategy was levering social media to organize several fitness-diet challenges.
Results: We put them on the map in their own city and beyond, and made them famous for their USP: 4-on-1 shared private trainers in a boutique-like design space with spa-like locker rooms.