Objective: The key challenge for JCDecaux, the largest outdoor advertising corporation in the world, is matching the right panels to the right advertisements.
Solution: A customized and proprietary tool was built for JCDecaux that allowed them to know what was being said and by who within a 2-foot area of every single billboard. This solution was applied to 100.000 billboards. across various countries within Europe.
Results: This localized level insights gave JCDecaux a competitive edge against their competitor and allowed their customers to have more robust and targeted campaigns. It also allowed JCDecaux to win clientele while enhancing their ability to best match an advertising campaign with the perfect location across a 100.000 panels.