Magnum

Objective: Magnum opened popup ice cream shops (Magnum Pleasure Spots) at the coast during the summer. They wanted to generate traffic from all over the country.

Solution: Together with JCDecaux we created a Foursquare campaign on their outdoor billboards. Everybody who checked in throughout the country on their advertising campaign got a digital coupon which they could trade in for a free ice-cream in their popup shops.

Results: The campaign was a huge success. Magnum had 34 times more visitors than the previous year.