BNP Paribas

Objective: BNP Paribas, bank, wanted to be at the cutting edge of designing experiences and wanted to attract key influencers in a specific city to their new experimental Phygital space (the blending of digital experiences with physical ones).

Solution: We leveraged our propriety social media analysis tool "Buzzyfy" that able to "geofence" targeted areas to find influencers to meet the exact criteria of the customer based on who they are and what they talk about.

Results: We indentified and provided the exact social media profile of key influecners based on the croteria of BNP Paribasand subsequently conducted a campaign by interacting with tese influencers and inviting them to the Phygital space.